Bauer Magazines UK research

The Bauer Media Group is one of the largest privately owned media businesses, reaching around 200  million customers in 13 countries. The German multimedia conglomerate company was founded in Hamburg in 1875 (146 years ago) and after having now being maganged by five generations of the Bauer family, and has now expanded to be one of the UK's most biggest selling magazine publishers- reaching over 200 million consumers worldwide and operating in 13 different countries (UK, USA, Spain, Sweden, Poland, Slovakia, Czech Republic, Denmark, Finland, France, Germany, Isreal and Norway). It is also the No.1 UK publisher and the No.1 Digital Commercial Audio Broadcaster with their entertainment network reaching around 25 million consumers, owning more then 600 magazines, 400 digital products and 50 radio and TV stations, alongside print shops and marketing services. The Bauer Media group also created the 'Bauer Audio' this being Europe's most leading digital commercial broadcaster and operator, reaching over 26 million daily listeners through their successful market-leading broadcast radio, online services and podcasts. The company also operates over 120 commercial, local, national and digital stations: Absolute Radio, KISS, Magic Radio, Scala Radio and Jazz FM.  

Case Study:

One of the media companies best selling UK magazine, launched in 1990 is 'Take a Break' and was the first real life magazine to be sold. It has a mix of real life, beauty, fashion, food, home, travel and competitions flooding the magazine, clearly explaining this being the UK's longest Women's Weekly title for more then 20 years. It also has a large, varied readership, ranging from ages 18-80 with the 'Take a Break' readers are having an interactive audience with a weekly average response rate of 100,000 reader communications reinforcing the companies inclusive and involving magazine. Many of the magazines readers being mums (1.2 million) have a highly interactive audience- the readers offer support and advice from many female communities who love to share their lives, stories and photos. The magazine also has a growing platform called 'Brainwaves' where readers can share ideas and tips to help others, alongside 'Readers to the Rescue'- a platform where readers can share their problems and give advice to others, further binging a sense of community to the brand.